
One For the Books in St. Petersburg
A big turnout, lively parties and great racing. It’s what to expect at the Helly Hansen Sailing World Regatta Series in St. Petersburg.
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]]>While some might question how much trickle-down there is from the current breed of foiling America’s Cup boats to the average sailor, there’s one area certain to benefit all of us—technical sailing clothing. In their second campaign with American Magic, Helly Hansen has been in constant consultation with the team to develop what, for us, represents the next generation of innovations in technical gear. Some are specific to AC boats, such as where knives and rescue air will be stored or strategically placed armor. But other aspects, such as the continued development of highly resilient materials that allow sailors to perform at the highest levels, are something we’re already seeing in Helly Hansen’s commercially available products. And while you can’t purchase the exact gear the American Magic team wears on the water yet (select pieces will be available next year), you can get a version of it, right now, through Helly Hansen’s In-Line Sailing Collection that feature some of the favorite pieces the team uses day in and day out. It’s a win-win for everyone.
Helly Hansen’s partnership with American Magic has also resulted in something sailors will love: the AC 37 NYYC American Magic Supporter Collection. We got a sneak peek at a few samples of the product line, which will have limited availability on the Helly Hansen website, with more gear being introduced throughout the campaign. A new red, white and blue American Magic logo adorns the back of each piece of gear, as well as a smaller version of the logo on the front.
First was the waterproof crew jacket, which is perfect for those cool spring sailing days when you’re on deck and just need a small buffer to keep the elements away, or maybe for a cool, foggy morning beach walk. It’s just a great, all-around grab-and-go jacket. You’ll appreciate the fleece-lined collar, behind which is an envelope for the hood, and fleece-lined front pockets. Speaking of pockets, there’s all you’ll need, including a front breast pocket for stashing a cellphone, the aforementioned hand-warmer pockets, and an inside security pocket. But what’s really cool is the mesh liner in both the jacket body and the hood—the perfect moisture barrier.
Then Helly offers the American Magic hoodie and racing tee.. The hoodie is made from cotton and includes a beefy drawstring and usual kangaroo-style pocket, for a classic comfy feel. The Racing Tee feels and acts like cotton but is actually made from recycled polyester that has been infused with recycled coffee grounds during the fiber creation process to provide everlasting UPF protection and natural anti-odor properties – yes, from recycled coffee grounds. It comes in what Helly Hansen calls a gray “fog,” in other words, a light gray. It’s a great all-around color that will keep you from overheating on hot days but not show dirt as easily as a white tee. It’s perfect for working on and around boats—or just showing support for the American Magic team. The Supporter Collection has a coolness factor that takes them well beyond your typical hoodie or tee.
The collection includes a wide variety of practical items, including tech T-shirts, jackets, pullovers, polo shirts, fleece, backpacks, belts and hats—something for every taste, interest and budget. And while much of it is unisex, there are a number of products designed specifically for women and kids, including a polo shirt, vest and fleece pullover for women, and tees and hats for kids. For more information on the complete collection, go to: hellyhansen.com/mens/shop-by/american-magic.
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]]>Helly Hansen, the Norway-based global leader in sailing, today announced its partnership with New York Yacht Club American Magic, the U.S. Challenger for the 36th America’s Cup, the highest prize in international sailing. With more than 140 years of innovation and performance-driven apparel trusted by professionals around the world, Helly Hansen will create sailing apparel for American Magic, sharing the goal of winning back the America’s Cup and bringing the “Auld Mug,” the oldest trophy in international sport, home to the United States.
“A warm, dry and comfortable sailing team is one that can perform at its best,” said Terry Hutchinson, Executive Director and Skipper of American Magic. “Having a partner that has been innovating in marine apparel for well over a century gives us a lot of confidence. The America’s Cup is all about pushing the limits of technology, and we’re excited to wear such well-engineered Helly Hansen products both on and off the water.”
Since 1877, Helly Hansen’s commitment to innovation and producing professional-grade apparel for the harshest conditions on the planet, has resulted in lasting partnerships with some of the top athletes and maritime teams competing today. New York Yacht Club is already a partner of Helly Hansen, having recognized Helly Hansen’s expertise in 2014 when they joined forces for the Resolute Cup. After winning the first America’s Cup in 1851, the New York Yacht Club, supporting American Magic’s new challenge for the Cup, held the Cup until 1983; recognized as the longest winning streak in sports history. As the successors of the historic New York Yacht Club sailors that defended the cup 24 times over 126 years, American Magic brings renewed passion and spirit to the upcoming events.
Skipper Terry Hutchinson will lead the charge with a crew of 11 on a foiling AC75 monohull, a new design created for the next America’s Cup. American Magic will compete during several America’s Cup World Series regatta over the next three years, which will culminate in the Prada Cup, (the Challenger finals) in early 2021. The winner of the Prada Cup will face the Defender, Emirates Team New Zealand, in the America’s Cup match, to be held in Auckland, New Zealand, in March 2021.
By combining award-winning apparel and technologies from Helly Hansen with experience and insight from one of the world’s top sailing teams, American Magic plans to challenge the Defender and bring the America’s Cup back to the U.S. Helly Hansen and American Magic will work together to create sailing apparel with maximum performance in mind, while supporting the US-based team’s identity.
“Helly Hansen’s history in creating performance apparel for the world’s sailing professionals is second to none,” said Paul Stoneham, CEO, Helly Hansen. “Every fabric, seam, panel and zipper makes a difference in enabling crews to execute their responsibilities to perfection on deck in such a fast-paced environment. It’s an honor for our brand to work with the American Magic team to help them achieve their dream to bring the cup home.”
To stay updated on the partnership between Helly Hansen and the New York Yacht Club’s American Magic, visit hellyhansen.com and americanmagic.com. A supporter apparel collection will be available through the Helly Hansen website starting in 2019.
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